In college, Kim Roxie worked as a makeup artist at the mall and loved helping women discover their natural beauty. She felt a calling to work in the beauty industry and dreamed of creating a makeup line. However, when she researched the ingredients used in existing products, she was appalled. This discovery, along with the memory of her late mother, a makeup lover, inspired her to create LAMIK. LAMIK Beauty is a vegan makeup line made with natural and organic ingredients for multicultural women. The acronym LAMIK stands for "Love And Makeup In Kindness."